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MARKETING BOOK
A modern approach to law firm marketing - a hands-on guide
Over Pages
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How to grow your law firm

A client-centric approach to being more profitable, in-demand, and highly reputable.

Being a lawyer is tough. Growing a law firm can be even tougher.
New technologies, industry disruption and pressure on fees all affect business performance. To survive and prosper, lawyers must adapt to an ever-changing environment.

How To Grow Your Law Firm is a hands-on guide to help you grow your firm while ensuring your clients are well-serviced, and your reputation is enhanced in the process.

Read this book and follow the 7-Step Growth Blueprint to:
• Develop a client-centric, ethical marketing approach your clients will love
• Attract more clients, differentiate your firm and improve profits
• Increase word-of-mouth referrals by delivering first-class service
• Become even more in-demand, responsive and reputable
• Simplify business development and free up more time to serve your client

$34.99 (+ postage & handling)

Contents

1. The Legal Industry Today

  • Introduction
  • Drivers of transformation
  • Skills beyond law
  • Summary
 
 
 

2. Professional, Ethical Marketing

  • Introduction
  • Client-centric marketing – solving problems
  • What is professional, ethical marketing?
  • The anti-marketing mindset
  • Marketing and sales
  • Developing your value proposition
  • Summary

3. Overcoming Industry Challenges

  • Introduction
  • How marketing overcomes current industry challenges
  • Traditional and digital marketing
  • Industry authority
  • Developing a marketing strategy
  • Summary

4. Marketing Strategy - Considerations

  • Introduction
  • Client personas
  • Understanding & aligning marketing tactics to the client journey
  • Brand marketing vs lead generation marketing
  • Acquisition marketing vs retention marketing
  • Inbound marketing vs outbound marketing
  • Traditional marketing vs digital marketing
  • Marketing vs advertising
  • Content marketing

5. The Marketing Ecosystem & Owned Media

  • Introduction
  • The power of the marketing ecosystem
  • What is owned media?
  • Summary







6. Paid, Earned and All Media

  • Introduction
  • Paid media
  • Earned media
  • All media
  • Summary  
 
 
 
 

 

7. The 7-Step Growth Blueprint

  • Introduction
  • The client journey
  • Introducing the 7-Step Growth Blueprint
  • Summary
 
 

8. Website

  • Introduction
  • Key reasons for having a website
  • Types of websites
  • Considerations when developing your website
  • Summary 

9. Marketing Automation

  • Introduction
  • What is marketing automation?
  • CRM
  • Automated campaign builder
  • Impress your clients
  • Summary
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