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MASTERCLASS

THE 7-STEP GROWTH
BLUEPRINT

Learn to apply the 7-Step Growth Blueprint, the client-centric strategy that focuses on growing your firm

Apply the 7-Steps to help attract more clients, differentiate your firm, boost your profits and become recognised as an industry authority.

1
ATTRACT

Potential clients
become aware of you

2
TRUST

Potential clients get to know, like and trust you

3
ENGAGE

Potential clients provide you with their contact details

4
NURTURE

Potential clients recognise your deep expertise and skillset

5
ONBOARD

Potential clients choose you to support and act for them

6
IMPRESS

New clients are impressed beyond expectation

7
LOYALTY

Clients become your loyal advocates and referrers

The 7-Step Growth Blueprint is implemented in conjunction with marketing automation to create a 24/7, 365 days per year growth engine for your firm.

Masterclass Objectives

1

Understand the role of marketing in the legal industry

2

Understand the client journey  

3

Understand contemporary client-centric marketing practices  

Masterclass objective 1
Masterclass objective 2
Masterclass objective 3

4

Understand the benefits of the 7-Step Growth Blueprint  

5

Understand how marketing automation is used to deliver the Growth Blueprint  

6

Understand how these apply to your firm

Masterclass objective 4
Masterclass objective 5
Masterclass objective 6

Masterclass Content

Masterclass content 1
Masterclass content 2
Masterclass content 3
Masterclass content 4
Masterclass content 5

1

The legal industry today and overcoming perceived barriers to marketing

2

The client journey

3

The fundamentals of client-centric marketing

4

Modern marketing strategy based on the 7-Step Growth Blueprint

5

The role of marketing automation in executing the Growth Blueprint

Masterclass Outcomes

1

Ability to develop and execute a growth marketing strategy for your firm

2

Ability to extract better results from external service providers through an improved knowledge and greater understanding of marketing

Masterclass outcomes 1
Masterclass outcomes 2

Each participant receives a copy of the “How To Grow Your Law Firm” book as well as a workbook to record important concepts and learnings as they apply to your firm.

When and where are Masterclasses held?

Masterclasses are held in the convenience of your offices and are private to your firm.
Masterclasses are usually held between 9.00am-1.00pm

Want to find out more?

Send us a message!

We’ll get back to you as soon as possible

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