MASTERCLASS
THE 7-STEP GROWTH
BLUEPRINT
Apply the 7-Steps to help attract more clients, differentiate your firm, boost your profits and become recognised as an industry authority.
1
ATTRACT
Potential clients
become aware of you
2
TRUST
Potential clients get to know, like and trust you
3
ENGAGE
Potential clients provide you with their contact details
4
NURTURE
Potential clients recognise your deep expertise and skillset
5
ONBOARD
Potential clients choose you to support and act for them
6
IMPRESS
New clients are impressed beyond expectation
7
LOYALTY
Clients become your loyal advocates and referrers
Masterclass Objectives
1
Understand the role of marketing in the legal industry
2
Understand the client journey
3
Understand contemporary client-centric marketing practices
4
Understand the benefits of the 7-Step Growth Blueprint
5
Understand how marketing automation is used to deliver the Growth Blueprint
6
Understand how these apply to your firm
Masterclass Content
1
The legal industry today and overcoming perceived barriers to marketing
2
The client journey
3
The fundamentals of client-centric marketing
4
Modern marketing strategy based on the 7-Step Growth Blueprint
5
The role of marketing automation in executing the Growth Blueprint
Masterclass Outcomes
1
Ability to develop and execute a growth marketing strategy for your firm
2
Ability to extract better results from external service providers through an improved knowledge and greater understanding of marketing
Each participant receives a copy of the “How To Grow Your Law Firm” book as well as a workbook to record important concepts and learnings as they apply to your firm.
When and where are Masterclasses held?
Masterclasses are held in the convenience of your offices and are private to your firm.
Masterclasses are usually held between 9.00am-1.00pm
